Big or small. These days nearly all companies seem to be struggling with their web content. “How much content have we got really, where is it stored, do we need to update and reuse some of it” are questions in some of the peoples heads. While others are more concerned about if the content is conveying the company´s brand in a consistent way and following the very expensive agency produced Tone of Voice…..
The marketeers are probably most concerned about if we are really reaching the right audience and the sales force are getting frustrated because they cannot find the product information the customer has asked for.
What an opportunity! An opportunity to set up the company´s content strategy and start working in a more uniform way going forward.
This is what Sannguis will be helping a big international company with this spring.